“Where opinion is not coerced, people can be made to believe only in what they already "know."”
The True Believer (1951), Part Three: United Action and Self-Sacrifice
Context: The truth seems to be that propaganda on its own cannot force its way into unwilling minds; neither can it inculcate something wholly new; nor can it keep people persuaded once they have ceased to believe. It penetrates only into minds already open, and rather than instill opinion it articulates and justifies opinions already present in the minds of its recipients. The gifted propagandist brings to a boil ideas and passions already simmering in the minds of his hearers. he echoes their innermost feelings. Where opinion is not coerced, people can be made to believe only in what they already "know."
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Eric Hoffer 240
American philosopher 1898–1983Related quotes

“The Philippines is where Asia wears a smile. Beautiful products can only be made by happy people.”
At a press conference in Bloomingdale's, at the opening of the Philippine exhibit, cited in Ang Katipunan (May 1982).

“You can change only what people know, not what they do.”
Source: God's Debris: A Thought Experiment

Press conference in Switzerland on 2 June 1984, as cited by Andrew Donaldson, Sunday Times, 5 November 2006

Buffalo Rising interview (2007)
Context: Life is pretty rough for the nearly 400 million people in India who still live on $2 USD or less a day-they are mostly what this show is about.
In America by comparison, the children of the poor may not have access to the latest Dolce & Gabbana or Armani suit, but they at least predominantly have shelter, even though it may not be a castle but it is a warm place to rest and recuperate. So many of the children I come across in such countries as India live and sleep with their families on the street covered by a tarp or a piece of plastic or cardboard. They cry themselves to sleep at night from hunger.
We are very lucky to be living in the U. S. and not there under similar conditions in a country like India, even if being poor here means living simply. If we as people can remember this much from seeing one of my shows, then we are already well on the way toward progress in my opinion.

Discussing his high school years. Quoted in Michaud, Stephen; Aynesworth, Hugh (1999) The Only Living Witness: The True Story of Serial Sex Killer Ted Bundy (Paperback; revised ed.). Irving, Texas: Authorlink Press. pg. 66

Source: The Alchemy of Finance