“One time, when I was really little, I climbed a tree and ate these green, sour apples. My stomach swelled and became hard like a drum, it hurt a lot. Mother said that if I'd just waited for the apples to ripen, I wouldn't have become sick. So now, whenever I really want something, I try to remember what she said about the apples.”

— Khaled Hosseini , book The Kite Runner

The Kite Runner (2003)

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Khaled Hosseini 226

novelist 1965

Randall Jarrell (1914–1965) poet, critic, novelist, essayist

epigraph, p. vi
A Sad Heart at the Supermarket: Essays & Fables (1962)

“Now as I was young and easy under the apple boughs
About the lilting house and happy as the grass was green,
The night above the dingle starry,
Time let me hail and climb
Golden in the heydays of his eyes.
And honoured among wagons I was prince of the apple towns.”

Dylan Thomas Fern Hill

St. 1
Fern Hill (1946)

“Given that background, I was interested in what Steve Jobs might say about the future of Apple. His survival strategy for Apple, for all its skill and drama, was not going to propel Apple into the future. At that moment in time, Apple had less than 4 percent of the personal computer market. The de facto standard was Windows-Intel and there seemed to be no way for Apple to do more than just hang on to a tiny niche.
In the summer of 1998, I got an opportunity to talk with Jobs again. I said, "Steve, this turnaround at Apple has been impressive. But everything we know about the PC business says that Apple cannot really push beyond a small niche position. The network effects are just too strong to upset the Wintel standard. So what are you trying to do in the longer term? What is the strategy?"”

Richard Rumelt (1942) American economist

He did not attack my argument. He didn’t agree with it, either. He just smiled and said, "I am going to wait for the next big thing."
Source: Good Strategy Bad Strategy, 2011, p. 14; Similar story in Rumelt (2007)