“Managers are to information as alcoholics are to booze. They consume enormous amounts, constantly crave more, but have great difficulty in digesting their existing intake.”

Robert Heller (1975) "Research in light of a dark tunnel" Audit AGB research. London, Spring 1973: Cited in Peter M. Chisnall (1977) Effective industrial marketing. p. 91

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Robert Heller 21
British magician 1932–2012

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