“Pure rationality and limited rationality share a common perspective, seeing decisions as based on evaluation of alternatives in terms of their consequences for preferences. This logic of consequences can be contrasted with a logic of appropriateness by which actions are matched to situations by means of rules organized into identities.”
James G. March (1994), A Primer on Decision Making: How Decisions Happen, p. 57
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James G. March 10
American sociologist 1928–2018Related quotes
Source: 1960s, Prisoner's dilemma: A study in conflict and cooperation (1965), p. 196

attain targets while satisfying constraints
Simon (1997, p. 17); As cited in: Gustavo Barros (2010, p. 460).
1980s and later
Source: A social information processing approach to job attitudes and task design. 1978, p. 231

“Happiness happens by chance, and is not a law or the logical consequences of actions.”
P 8
Women As Lovers (1994)
General System Theory (1968), 4. Advances in General Systems Theory
“Domination” (1908), in On Individuality and Social Forms (1971), p. 110
Interview with Methodik http://sthelepress.com/index.php/2019/03/04/on-that-march-first-speech-b-r-myers/ (2019)
2010s