“Targeting young people, like the tobacco industry had to keep replacing their customers who were dying with new customers. Meat industry knows they have to target young people. That’s why we have these foods in schools and marketing messages at a younger and younger age for kids to get hooked on all the wrong kinds of foods.”

“First, please note that we are not focusing here on target-market characterization. The place most crossing-the-chasm marketing segmentation efforts get into trouble is at the beginning, when they focus on a target market or target segment instead of on a target customer.”

“If the young vegan kids of our nation
Are at school and can't get vegan bites,
Then the school staff need food education
Because safe food are one of our rights.”

“I compared meat to tobacco as a killer, but to be fair, in one way alone tobacco outshines meat as an evil: it is physically addictive. As we all know, tobacco companies have a history of trying to target their ads to teenagers in the frequently fulfilled hope that these young people will be in their thrall for the rest of their lives. Meat, by contrast, is in no way physically addictive. Eating it is merely a habit, one that people are socially conditioned to believe is normal, even healthy. Whether you choose to phase meat out of your diet slowly, over time, or to stop on a dime and become a vegetarian overnight, you won't suffer any real symptoms of “withdrawal.””

“People are fed by the food industry, which pays no attention to health, and are treated by the health industry, which pays no attention to food.”

“[Culture] Jammers are now mobilizing to repeat the tobacco story in many other areas of life. We’re going to take on the global automakers, the chemical companies, the food industries, the fashion corporations and the pop-culture marketers in a free-information environment …We want auto executives to feel just as squeezed and beleaguered as tobacco executives. We want them to have a hard time looking their kids in the eye and explaining exactly what they do for a living.”

“Whoever said Gandhi was against technology was wrong. I am not against industries. There are times when other things have to play a role—like food. But big industries are essential. Take electricity, or steel. These are essentially for big industries only.”

“Industrial design keeps the customer happy, his client in the black and the designer busy.”

“We must oppose programs that would take food from the mouths of younger generations to buy prescription drugs for old people, and we must do it… for the children.”

“I felt as if we were two families: the older ones, who were away touring when I was at school and the younger ones. I was closer to my two younger sisters because of the nearness of our ages, but I feel I would have to have permission to say their names — they're very private that way.”