“First, please note that we are not focusing here on target-market characterization. The place most crossing-the-chasm marketing segmentation efforts get into trouble is at the beginning, when they focus on a target market or target segment instead of on a target customer.”

— Geoffrey Moore, book Crossing the Chasm

Source: Crossing the Chasm, 1991, p. 68

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Geoffrey Moore9

American business writer 1946

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