“[There is a distinguishes between] low-end disruption which targets customers who do not need the full performance valued by customers at the high end of the market and "new-market disruption" that targets customers that could previously not be served profitably by the incumbent.”

Christensen (2003) The Innovator's Solution. p. 22-23
2000s

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Clayton M. Christensen23

Mormon academic 1952–2020

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