“Whenever I face a hard decision or a risky situation in life (personally or professionally), all my thinking, all my analysis, all my planning can be boiled down to four simple questions:
1. What is the best thing that can happen if I do this?
2. What is the worst thing that can happen if I do this?
3. What is the best thing that can happen if I don't do it?
4. What is the worst thing that can happen if I don't do it?”
Source: Take The Risk (2008), p. 21
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This appears to derive from a 1910 advertisement by writer Alfred Henry Lewis for a forthcoming series of biographical articles about Roosevelt: "All activity, Mr. Roosevelt has often shown that it is better to do the wrong thing than do nothing at all. In politics this last is peculiarly true. The best thing is to do the right thing; the next best is to do the wrong thing; the worst thing of all things is to stand perfectly still". (e.g. in La Follette's Magazine https://books.google.com/books?id=RV4CAAAAIAAJ&pg=PA183&dq=%22best+thing%22+%22right+thing%22+%22worst+thing%22+nothing&hl=en&sa=X&ved=0ahUKEwjNksu-nZrMAhVDy2MKHSl1Df8Q6AEIIzAB#v=onepage&q=%22the%20best%20thing%20is%20to%20do%20the%20right%20thing%22&f=false (28 May 1910)
Disputed
Mister Lowry- interview Tyne Tees Television 1968 L. S. Lowry - A Biography by Shelley Rhode Lowry Press 1999 ISBN 9781902970011.
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