“Our growing affluence has allowed us to shift from being bargain shoppers buying branded (or even unbranded) commodities to becoming mini-connoisseurs, flexing our taste with a thousand little indulgences that sets us apart from others.”

Introduction to the 2006 edition, p. 11
The Long Tail: Why the Future of Business Is Selling Less of More (2006)

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Chris Anderson 19
American author and entrepreneur 1961

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