“In 1957, James Vicary, a market researcher, conducted a six week test in a New Jersey movie theatre. A high-speed projector repeatedly and subliminally flashed the slogans ‘drink Coke’ and ‘eat popcorn’ over the film. I thought I’d make my own cinema ad to try something similar. According to Vicary, popcorn sales went up by 57.5% and Coke sales by 18.1%… Whether Vicary’s results were due to the subliminals can never be shown and the experiment has become shrouded in urban myth. This is the Genesis Cinema in East London, which kindly agreed to include our ad amongst the trailers for a screening of Ocean's Twelve, a carefully chosen film which, if the ad works, the audience will not be able to remember. Not a bad thing.”

TV Series and Specials (Includes DVDs), Trick of the Mind (2004–2006)

Adopted from Wikiquote. Last update June 3, 2021. History

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British illusionist 1971

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“Finally when the movie started, I thought the bullshit ads were over, but no. First thing they showed was a "coke break" sponsored and produced by coke. […] I paid $7 for a movie, NOT FOR BULLSHIT ADVERTISEMENTS.”

Maddox (1978) American internet writer

I paid $7.00 for a movie... http://www.thebestpageintheuniverse.net/c.cgi?u=moviebs <br class="br">The Best Page in the Universe

“There is no such thing as vicarious experience.”

Mary Parker Follett (1868–1933) American academic

Attributed to Follett in: Michele Barrett (1991). The Politics of Truth: From Marx to Foucault. p. 189
Attributed from postum publications

“My first job was in a movie theater. I worked at Cinema 6 in New City, New York. I was an usher. I sold popcorn.”

Sebastian Stan (1982) Romanian-American actor

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“I have vicarious morning sickness. Other people's babies make me nauseous.”

Jacob M. Appel (1973) American author, bioethicist, physician, lawyer and social critic

The Magic Laundry (2015)
Source: Appel, Jacob M. The Magic Laundry Snake Nation Press 2015

“…they give us vicarious satisfactions for many of our frustrations. …People need exercise; they do not need to watch other people exercise… Another vicarious satisfaction is sexy magazines; this is vicarious sex. To anyone rushing to buy one, I'd like to say, "The real thing is better."”

Carroll Quigley (1910–1977) American historian

Oscar Iden Lecture Series, Lecture 3: "The State of Individuals" (1976)

“What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

Andy Warhol (1928–1987) American artist

Source: 1975, The Philosophy of Andy Warhol (1975), Ch. 6: Work

“Can somebody explain to me why Pepsi and Coke advertise? Are we missing something? Seriously, everyone in this room has drank enough Pepsi and Coke in their lifetime they could piss it for a week.”

Lewis Black (1948) American stand-up comedian, author, playwright, social critic and actor

The End of the Universe (2002)

“Our point isn’t to make an examination of popular film but to illustrate that the yearning for a heroic adventure lies just beneath the surface of our consciousness; film, television, literature, sports, and travel are in a sense vicarious adventures.”

Alan Hirsch (1959) South African missionary

Source: The Faith of Leap (2011), p. 110

“I have never seen a thin person drinking Diet Coke.”

Donald J. Trump (1946) 45th President of the United States of America

https://twitter.com/realdonaldtrump/status/257552283850653696, quoted in * 2019-10-26 Jeva Lange The 65 worst Trump tweets of the 2010s TheWeek.com https://theweek.com/articles/870368/65-worst-trump-tweets-2010s<br>Ref: en.wikiquote.org - Donald Trump / Quotes / Donald Trump on social media / Twitter <br class="br">2010s, 2012

“You used the word ‘civilization,’ which means a set of abstractions, symbols, conventions. Experience tends to be vicarious; emotions are predigested and electrical; ideas become more real than things.”

Jack Vance book The Gray Prince

Source: The Gray Prince (1975 [serialized 1974]), Chapter 4 (p. 48)

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Derren Brown136

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