“Business models and value propositions expire like a yogurt in the fridge.”

—  Alexander Osterwalder

Alexander Osterwalder in foreword to: Stefanie Auge-Dickhut, ‎Bernhard Koye, ‎Axel Liebetrau (2015), Customer Value Generation in Banking: The Zurich Model of Customer-Centricity. p. ix

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Alexander Osterwalder1
Austrian business theorist 1974

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