“Each thing has its word, but the word has become a thing by itself. Why shouldn't I find it? Why can't a tree be called Pluplusch, and Pluplubasch when it has been raining? The word, the word, the word outside your domain, your stuffiness, this laughable impotence, your stupendous smugness... The word, gentlemen, is a public concern of the first importance.”

—  Hugo Ball

1916, Dada Manifesto (1916)

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Hugo Ball 19
German author, poet and one of the leading Dada artists 1886–1927

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