“The ideals of truth, beauty, and goodness represent attempts to interpret the process of development as a group of tendencies permanently directed towards certain permanent and universal ends. But human behaviour is not directed towards unchanging ends, not even towards those temporary ideals which each community sets up for itself. The formative tendency is displayed, not in any steady process of definite orientation, but in a rhythmic sequence of transformation which cannot be represented as tending towards any particular final condition.”

Source: The Next Development in Man (1948), p. 261-262

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Lancelot Law Whyte 62
Scottish industrial engineer 1896–1972

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