“Never give up what you want most for what you want today.”
“What people "want" is a function of what they learn is available. If you wish to sell something, you'd better understand that you can't give people what they want in the market today, because what they want today is what they can already get. You have to discover what they really want, and find some way to give that physical shape.”
             Re: creation of lisp machine/lispOS http://groups.google.com/group/comp.lang.lisp/msg/c2fd86a7e43ac7aa (Usenet article). 
Usenet articles, Miscellaneous
        
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Erik Naggum 118
Norwegian computer programmer 1965–2009Related quotes
“You can't always get what you want, but if you really need something, you usually find it.”
“You can have everything in life that you want if you just give enough other people what they want.”
                                        
                                        Secrets of Closing the Sale (1984) 
Variant: You can get everything in life you want if you will just help enough other people get what they want.
                                    
                                        
                                         Interview with Inc. Magazine for its "The Entrepreneur of the Decade Award" (1 April 1989) http://www.inc.com/magazine/19890401/5602.html 
1980s 
Variant: You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. 
                                    
“The best way to get people to do what you want is not to be too particular about what you want.”
                                        
                                        #295 
Vectors: Aphorisms and Ten Second Essays (2001)
                                    
“I never think about what I want. It's about what you want to give to other people.”
As quoted in The Money Adventure (1998) by Egbert Sukop, p. 128
“I never know what you really want, if I can give it to you, or if I’m already too late.”
Source: The Lover's Dictionary