
“No business plan survives its first contact with customers.”
Source: The Startup Owner’s Manual (2012), p. 53.
Not All Who Wander Are Lost, K&S Ranch, 2010, p. 40.
“No business plan survives its first contact with customers.”
Source: The Startup Owner’s Manual (2012), p. 53.
“Don't find customers for your products, find products for your customers.”
Out of Control: The New Biology of Machines, Social Systems and the Economic World (1995), New Rules for the New Economy: 10 Radical Strategies for a Connected World (1999)
https://twitter.com/RichardDawkins/status/358514912789676033 (20 July 2013)
Twitter
“The purpose of business is to create and keep a customer.”
Variant: There is only one valid definition of a business purpose: to create a customer.
Source: 1930s- 1950s, The Practice of Management (1954), p. 37
“I don't think anyone has done a [tablet] product that I see customers wanting.”
Here's Why Surface Beats Apple's iPad: Ballmer, 25 October 2012, 2014-02-28, CNBC's Squawk Box http://cnbc.com/id/49551054,
2010s