“[These entrepreneurs] were writing their stories in a subgenre of contemporary fiction, the business plan, and populating them with characters endowed with deeply implausible personalities, an oversight which would eventually be punished not by a scathing review, … but by a lack of custom.”

Source: The Pleasures and Sorrows of Work (2009), p. 287.

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Alain de Botton146

Swiss writer 1969

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