“Don't find customers for your products, find products for your customers.”
Seth Godin (1960) American entrepreneur, author and public speaker
“Expertise now resides in fanatical customers. The world's best experts on your product or service, don't work for your company. They are your customers, or a hobby tribe.”
Out of Control: The New Biology of Machines, Social Systems and the Economic World (1995), New Rules for the New Economy: 10 Radical Strategies for a Connected World (1999)
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Kevin Kelly141
American author and editor 1952Related quotes
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“Your most unhappy customers are your greatest source of learning.”
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Armand V. Feigenbaum (1922–2014) American businessman
Variant: Product quality can then be defined as: The composite product characteristics of engineering and manufacturing that determine the degree to which the product, in use, will meet the expectations of the customer.
Source: Total Quality Control, 1983, p. 7