“If you hear nonsense like that often enough for long enough, you begin to believe it.”

— Octavia E. Butler , book Parable of the Talents

Source: Parable of the Talents (1998), Chapter 15 (p. 291)

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Octavia E. Butler 107

American science fiction writer 1947–2006

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“If you hear how wonderful you are often enough, you begin to believe it, no matter how you try to resist it.”

Ben Carson (1951) 17th and current United States Secretary of Housing and Urban Development; American neurosurgeon

“If you repeat a lie often enough, people will believe it, and you will even come to believe it yourself.”

Joseph Goebbels (1897–1945) Nazi politician and Propaganda Minister

Compare sourced quote set forth above: "The English follow the principle that when one lies, it should be a big lie, and one should stick to it."
Attributed to Goebbels in Publications Relating to Various Aspects of Communism http://books.google.com/books?id=iLAnAQAAMAAJ&q=%22If+you+repeat+a+lie+often+enough,+people+will+believe+it.%22&dq=%22If+you+repeat+a+lie+often+enough,+people+will+believe+it.%22&hl=en&sa=X&ei=U4gPUvObG4qMyQHlhYAw&ved=0CGQQ6AEwCQ (1946), by United States Congress, House Committee on Un-American Activities. No reliable source has been located, and this is probably simply a further variation of the Big Lie idea.
Variants:
If you repeat a lie often enough, people will believe it.
If you repeat a lie often enough, it becomes the truth.
If you tell a lie big enough and keep repeating it, people will eventually come to believe it.
If you repeat a lie long enough, it becomes truth.
If you repeat a lie many times, people are bound to start believing it.
Attributed in The Sack of Rome (2006) by Alexander Stille, p. 14, and also attributed in A World Without Walls: Freedom, Development, Free Trade and Global Governance (2003) by Mike Moore, p. 63.
Misattributed