Source: Principles of Physiological Psychology, 1904, p. 22
“The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.”
Actually from "War Propaganda", in volume 1, chapter 6 of Mein Kampf (1925), by Adolf Hitler
Misattributed
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Joseph Goebbels 145
Nazi politician and Propaganda Minister 1897–1945Related quotes
Source: Are We Victims of Propaganda, Our Invisible Masters: A Debate with Edward Bernays (1929), p. 144
“The most fundamental principle of the organized mind”
The Organized Mind (2014)
Context: The most fundamental principle of the organized mind, the one most critical to keeping us from forgetting or losing things, is to shift the burden of organizing from our brains to the external world.
As quoted in A Joke, a Quote, & the Word : Feed Your Body, Soul and Spirit (2006) by Ronald P. Keeven, p. 147
Source: Two Hundred Million Americans in Search of a Government (1969), p. 116
Oui interview (1979)
Context: Certification from one source or another seems to be the most important thing to people all over the world. A piece of paper from a school that says you’re smart, a pat on the head from your parents that says you’re good or some reinforcement from your peers that makes you think what you’re doing is worthwhile. People are just waiting around to get certified.
“Success is the most convincing talker in the world.”
Napoleon : In His Own Words (1916)