“In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.”

— Donald A. Norman , book The Design of Everyday Things

Source: The Design of Everyday Things (1988, 2002), Ch. 7, p. 216.

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Donald A. Norman 29

American academic 1935

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