Donald A. Norman quotes
Donald A. Norman
Birthdate: 25. December 1935
Donald Arthur "Don" Norman is the director of The Design Lab at University of California, San Diego.
He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science. He is also a co-founder and consultant with the Nielsen Norman Group.
Much of Norman's work involves the advocacy of user-centered design. His books all have the underlying purpose of furthering the field of design, from doors to computers. Norman has taken a controversial stance in saying that the design research community has had little impact in the innovation of products, and that while academics can help in refining existing products, it is technologists that accomplish the breakthroughs.
Norman had been splitting his time between co-directing the dual-degree MBA and Engineering program at Northwestern University and consulting with the Nielsen Norman Group. Norman announced that he would no longer teach full-time after the 2009–2010 academic year.
Norman is an active Distinguished Visiting Professor at the Korea Advanced Institute of Science and Technology , where he spends two months a year teaching. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego.
He is on numerous educational, private, and public sector advisory boards, including the editorial board of Encyclopædia Britannica.
In 2014, Norman returned to the University of California, San Diego as newly appointed director of The Design Lab.
Quotes Donald A. Norman
„Learning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule“
— Donald A. Norman, Emotional Design: Why We Love (or Hate) Everyday Things
„Usability is not often thought of as a criterion during the purchasing process. Moreover, unless you actually test a number of units in a realistic environment doing typical tasks, you are not likely to notice the ease or difficulty of use. […] Do it right there in the store. Do not be afraid to make mistakes or ask stupid questions. Remember, any problems you have are probably the design's fault, not yours.“
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