“We don't want to disrupt the meat industry, we want to transform it. We need their economies of scale, their global supply chain, their marketing expertise and their massive consumer base.”

—  Bruce Friedrich

TED Talk: The next global agricultural revolution https://www.ted.com/talks/bruce_friedrich_the_next_global_agricultural_revolution/, 2019

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Bruce Friedrich6
Member of People for the Ethical Treatment of Animals 1969

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