“Men Wanted: For hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success.”

The first published appearance of this "ad" is on the first page of a 1949 book by Julian Lewis Watkins, The 100 Greatest Advertisements: Who Wrote Them and What They Did. (Moore Publishing Company), except with the Americanized word "honor", rather than "honour".

Last update Aug. 6, 2021. History

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Ernest Shackleton 11
Anglo-Irish polar explorer 1874–1922

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