“I think it would be great to have a mall that looked like stores but you weren't selling things. You were just going to hang out or do things. Or if somebody bought a mall and turned it into a house that people could kind of come to and you could build rooms, and it's all orange furniture. Or you could just build environments. Reclaim a mall just in the name of aesthetics or to make something beautiful or something that has no real purpose. Wouldn't that be amazing?”

— Beck

Black Book magazine, Fall 2002

Adopted from Wikiquote. Last update June 3, 2021. History

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Beck 20

American Musician (b.1970) 1970

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“Jobs: Let me compare it with IBM. How come the Mac group produced Mac and the people at IBM produced the PCjr? We think the Mac will sell zillions, but we didn’t build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build. When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
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Beck 20

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