“Hollywood's a great place to live… if you're a grapefruit.”
From a letter to his wife, as quoted in Rod Serling: Submitted for Your Approval (October 1997), American Masters (PBS: Thirteen/WNET).
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Rod Serling 41
American screenwriter 1924–1975Related quotes

“Congratulations!
Today is your day.
You're off to Great Places!
You're off and away!”
Source: Oh, The Places You'll Go!

“By the way, there's a place on Hollywood Boulevard where you can get a _____ for twenty bucks.”
citation needed
The Late Late Show with Craig Ferguson (2005–2014), "By the way…" variations

As quoted in Marilyn Monroe : In Her Own Words (1983), edited by Roger Taylor
Context: Hollywood's a place where they'll pay you a thousand dollars for a kiss, and fifty cents for your soul. I know, because I turned down the first offer often enough and held out for the fifty cents.

“You're off to great places. Today is your day! Your mountain is waiting. So… get on your way.”
Oh, the Places You'll Go! (1990)
Source: Oh, The Places You'll Go!

On modern teaching of law: Speech at University of Chicago Law School http://maroon.uchicago.edu/news/articles/2003/05/09/justice_scalia_speak.php, (6 May 2003).
2000s

“I was offered a free villa in Hollywood, but I said no thank you, I prefer to live in Italy.”

Interview with Walter Harris in 1960 reported in The Times (26 May 2009).