This is probably the most famous of apparently apocryphal remarks attributed to Lincoln. Despite it being cited variously as from an 1856 speech, or a September 1858 speech in Clinton, Illinois, there are no known contemporary records or accounts substantiating that he ever made the statement. The earliest known appearance is October 29, 1886 in the Milwaukee Daily Journal http://anotherhistoryblog.blogspot.com/2009/02/fooling-people-earlier.html. It later appeared in the New York Times on August 26 http://query.nytimes.com/gst/abstract.html?res=F30817FF3E5413738DDDAF0A94D0405B8784F0D3 and August 27 http://query.nytimes.com/gst/abstract.html?res=F00E15FF3E5413738DDDAE0A94D0405B8784F0D3, 1887. The saying was repeated several times in newspaper editorials later in 1887. In 1888 and, especially, 1889, the saying became commonplace, used in speeches, advertisements, and on portraits of Lincoln. In 1905 and later, there were attempts to find contemporaries of Lincoln who could recall Lincoln saying this. Historians have not, generally, found these accounts convincing. For more information see two articles in For the People: A Newsletter of the Abraham Lincoln Association, "'You Can Fool All of the People' Lincoln Never Said That", by Thomas F. Schwartz ( V. 5, #4, Winter 2003, p. 1 http://abrahamlincolnassociation.org/Newsletters/5-4.pdf) and "A New Look at 'You Can Fool All of the People'" by David B. Parker ( V. 7, #3, Autumn 2005, p. 1 http://abrahamlincolnassociation.org/Newsletters/7-3.pdf); also the talk page. The statement has also sometimes been attributed to P. T. Barnum, although no references to this have been found from the nineteenth century.
Variants:
You can fool all the people some of the time, and some of the people all of the time, but you cannot fool all of the people all of the time.
You can fool all of the people some of the time, and some of the people all of the time, but you can't fool all of the people all of the time.
You can fool all the people some time, you can fool some of the people all of the time, but you can not fool all the people all the time.
Disputed
“You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time”.”
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John Lydgate 22
monk and poet 1370–1450Related quotes
“You can't please all the people all the time. And yesterday, all those people were at my show.”
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“You can fool some people some times but you cant fool all the people all the time”
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Bucky Katt's Big Book of fun, page 114
Bucky Katt
Your Job-Hunt Ltd – Advice from an Award-Winning Asian Headhunter (2003), Successful Recruitment in a Week (2012) https://books.google.ae/books?idp24GkAsgjGEC&printsecfrontcover&dqnigel+cumberland&hlen&saX&ved0ahUKEwjF75Xw0IHNAhULLcAKHazACBMQ6AEIGjAA#vonepage&qnigel%20cumberland&ffalse, 100 Things Successful People Do: Little Exercises for Successful Living (2016) https://books.google.ae/books?idnu0lCwAAQBAJ&dqnigel+cumberland&hlen&saX&ved0ahUKEwjF75Xw0IHNAhULLcAKHazACBMQ6AEIMjAE
“But why should you care what people will say? All you have to do is please yourself.”
Variant Do all the good you can, in all the ways you can, to all the souls you can, in every place you can, at all the times you can, with all the zeal you can, as long as ever you can.
In the sermon titled "The Use of Money" Wesley said, "Employ whatever God has entrusted you with in doing good, all possible good, in every possible kind and degree . . . to all men." This sermon is in the collection titled "Wesley's Standard Sermons." They are called "standard" because all Methodist preachers were instructed to read them and use them in interpreting the Christian faith.
Disputed
Variant: Do all the good you can. By all the means you can. In all the ways you can. In all the places you can. At all the times you can. To all the people you can. As long as ever you can.
Source: According to Richard Heitzenrater, Professor of Church History and Wesleyan Studies at Duke Divinity School, there is no evidence that John Wesley ever wrote the rule that is attributed to him.