To Thomas Wentworth, cited by Luca Codignola in The Coldest Harbour of the Land (Québec, Canada: McGill-Queen's University Press, 1988), p. 43.
Context: [B]eing bound for a long Journey to a Place which I have had a long Desire to visit, and have now the Opportunity and Leave to do: It is Newfoundland I mean, which imports me more than in Curiosity only to see; for I must either go and settle it in a better Order than it is, or else give it over, and lose all the Charges I have been at hitherto for other Men to build their Fortunes upon. And I had rather be esteemed a Fool for some by the Hazard of one Month's journey, than to prove myself one certainly for six Years by past, if the Business be now lost for some want of a little Pains and Care.
“Men Wanted: For hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success.”
The first published appearance of this "ad" is on the first page of a 1949 book by Julian Lewis Watkins, The 100 Greatest Advertisements: Who Wrote Them and What They Did. (Moore Publishing Company), except with the Americanized word "honor", rather than "honour".
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Ernest Shackleton 11
Anglo-Irish polar explorer 1874–1922Related quotes
Source: The Other Side Of The Coin (2008), Chapter 9, Square Versus Oblong, p. 275
The Cornerstone Speech (1861)
“Obviously this person's a hazard. Stupid people are dangerous.”
Variant: Stupid people are dangerous.
Source: The Hunger Games
Referring to Aeschylus in The Great Age of Greek Literature (1942)