Attributed to Winston Churchill in The Prodigal Project : Book I : Genesis (2003) by Ken Abraham and Daniel Hart, p. 224 and other places, though no source attribution is given. It actually derives from an advertising campaign for Budweiser beer in the late 1930s.
Misattributed
Variant: Success is not final, failure is not fatal: it is the courage to continue that counts.
Source: http://quoteinvestigator.com/2013/09/03/success-final/
“I'm a big believer that success is never final and failure is never fatal.”
Jackie Speier (1950) American politician
San Francisco Examiner, April 5, 2008 http://www.examiner.com/a-1322202~After_years_in_public_service__Speier_ready_for_seat_in_D_C_.html
“Failure is not fatal but failure to change might be.”
John Wooden (1910–2010) American basketball coach
Wooden: A Lifetime of Observations and Reflections on and Off the Court (1997)
“There's no success like failure, and failure's no success at all.”
Bob Dylan (1941) American singer-songwriter, musician, author, and artist
Song lyrics, Bringing It All Back Home (1965), Love Minus Zero/No Limit
“Courage only counts when you can count.”
Suzanne Collins book Gregor the Overlander
Source: Gregor the Overlander
“Courage is going from failure to failure without losing enthusiasm.”
Winston S. Churchill (1874–1965) Prime Minister of the United Kingdom
Dale Carnegie (1888–1955) American writer and lecturer
“The key to success is failure”
Michael Jordan (1963) American retired professional basketball player and businessman
