“Success depends on three things: who says it, what he says, how he says it; and of these three things, what he says is the least important.”
Vol. II, bk. 5, ch. 4.
Recollections (1917)
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John Morley, 1st Viscount Morley of Blackburn 37
British Liberal statesman, writer and newspaper editor 1838–1923Related quotes
“The most important things about the individual are what he cannot or will not say.”
Source: Projective methods for the study of personality (1939), p. 395

“He knew how to say many false things that were like true sayings.”

Speech on November 4th at "Law not War" rally in Trafalgar Square, London, during the Suez crisis of 1956.
1950s