“One time, when I was really little, I climbed a tree and ate these green, sour apples. My stomach swelled and became hard like a drum, it hurt a lot. Mother said that if I'd just waited for the apples to ripen, I wouldn't have become sick. So now, whenever I really want something, I try to remember what she said about the apples.”

The Kite Runner (2003)

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Khaled Hosseini226

novelist 1965

Randall Jarrell (1914–1965) poet, critic, novelist, essayist

epigraph, p. vi
A Sad Heart at the Supermarket: Essays & Fables (1962)

“Now as I was young and easy under the apple boughs
About the lilting house and happy as the grass was green,
The night above the dingle starry,
Time let me hail and climb
Golden in the heydays of his eyes.
And honoured among wagons I was prince of the apple towns.”

Dylan Thomas Fern Hill

St. 1
Fern Hill (1946)

“Given that background, I was interested in what Steve Jobs might say about the future of Apple. His survival strategy for Apple, for all its skill and drama, was not going to propel Apple into the future. At that moment in time, Apple had less than 4 percent of the personal computer market. The de facto standard was Windows-Intel and there seemed to be no way for Apple to do more than just hang on to a tiny niche.
In the summer of 1998, I got an opportunity to talk with Jobs again. I said, "Steve, this turnaround at Apple has been impressive. But everything we know about the PC business says that Apple cannot really push beyond a small niche position. The network effects are just too strong to upset the Wintel standard. So what are you trying to do in the longer term? What is the strategy?"”

Richard Rumelt (1942) American economist

He did not attack my argument. He didn’t agree with it, either. He just smiled and said, "I am going to wait for the next big thing."
Source: Good Strategy Bad Strategy, 2011, p. 14; Similar story in Rumelt (2007)

“Then, in 1998, I had the chance to talk with Steve Jobs after he’d come back and turned Apple around. I was there to help Telecom Italia try to do a deal with Apple, but after that business was completed I couldn’t help asking a question. “Steve,” I said, “this turnaround at Apple has been impressive. But everything we know about the personal-computer business says that Apple will always have a small niche position. The network externalities are just too strong to upset the de facto “Wintel” standard. So what are you trying to do? What’s the longer-term strategy?”
He didn’t agree or disagree with my assessment of the market. He just smiled and said, “I am going to wait for the next big thing.””

Richard Rumelt (1942) American economist

About strategy starts with identifying changes, and companies taking position (2)
"McKinsey Quarterly interview," 2007

“Oh, and I suppose the apples ate the cheese.”

Suzanne Collins The Hunger Games

Source: The Hunger Games

“They will hang Jeff Davis to a sour apple tree!”

Jefferson Davis (1808–1889) President of the Confederate States of America

"John Brown's Body" http://memory.loc.gov/ammem/scsmhtml/scsmhome.html (1861)

“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.”

George Bernard Shaw (1856–1950) Irish playwright

George Bernard Shaw never said these words, but Charles F. Brannan did. http://quoteinvestigator.com/2011/12/13/swap-ideas/ <br class="br">Misattributed

“Sometimes I feel so sick at the state of the world I can’t even finish my second apple pie.”

Banksy pseudonymous England-based graffiti artist, political activist, and painter

Source: Wall and Piece (2005)

“I went to the store and bought eight apples. The clerk said, "Do you want me to put them in a bag?" I said, "Oh no, man, I juggle. But I can only juggle eight. If I'm ever here buying nine apples, bag 'em up!"”

Mitch Hedberg (1968–2005) American stand-up comedian

Just For Laughs gala https://www.youtube.com/watch?v=J-zFQ9fOTSU&feature=youtu.be&t=3m15s, Hedberg's final Just For Laughs performance (2004)

“My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.”

Steve Jobs (1955–2011) American entrepreneur and co-founder of Apple Inc.

As quoted in Fortune (26 August 1991)
1990s

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