“Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.”

—  Bruce Fairchild Barton , book The Man Nobody Knows

Source: The Man Nobody Knows (1924), Ch. 4 : His Method

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Bruce Fairchild Barton photo
Bruce Fairchild Barton 15
American author, politician and advertising executive 1886–1967

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“He was in fact an adman: persuading, recruiting followers, finding the right words to arouse interest and create desires, in short exemplifying all the principles of modern salesmanship.”

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“Any one who is much talked of, must be much maligned. This seems to be a harsh conclusion; but when you consider how much more given men are to depreciate than to appreciate, you will acknowledge that there is some truth in the saying.”

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“I begin with the principle that all men are bores. Surely no one will prove himself so great a bore as to contradict me in this.”

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“If I were to say every one of you is an Avatar, a few would be tickled, and many would consider it a blasphemy or a joke. The fact that God being One, Indivisible and equally in us all, we can be nought else but one, is too much for the duality-conscious mind to accept.”

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General sources
Context: When I say I am the Avatar, there are a few who feel happy, some who feel shocked, and many who hearing me claim this, would take me for a hypocrite, a fraud, a supreme egoist, or just mad. If I were to say every one of you is an Avatar, a few would be tickled, and many would consider it a blasphemy or a joke. The fact that God being One, Indivisible and equally in us all, we can be nought else but one, is too much for the duality-conscious mind to accept. Yet each of us is what the other is. I know I am the Avatar in every sense of the word, and that each one of you is an Avatar in one sense or the other.
It is an unalterable and universally recognized fact since time immemorial that God knows everything, God does everything, and that nothing happens but by the Will of God. Therefore it is God who makes me say I am the Avatar, and that each one of you is an Avatar. Again, it is He Who is tickled through some, and through others is shocked. It is God Who acts, and God Who reacts. It is He Who scoffs, and He Who responds. He is the Creator, the Producer, the Actor and the Audience in His own Divine Play.

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“It is not our business,” he said, “to help students to think for themselves. Surely this is the very last thing which one who wishes them well should encourage them to do. Our duty is to ensure that they shall think as we do, or at any rate, as we hold it expedient to say we do.”

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“Education is considered the peculiar business of women; perhaps for that very reason it is one of the worst-paid business in the world; the salaries of men who engage in it are double those of women, who do better work and more of it.”

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