“It has become apparent that art can have a startling impact without really being or saying anything startling — or new. The character itself of being startling, spectacular, or upsetting has become conventionalized, part of safe good taste.”

— Clement Greenberg

"Avant Garde Attitudes" http://www.sharecom.ca/greenberg/avantgarde.html, The John Power Lecture in Contemporary Art, University of Sydney, (17 May 1968); printed by The Power Institute of Fine Arts, University of Sydney (1969)
1960s

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Clement Greenberg 17

American writer and artist 1909–1994

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“It has become apparent that art can have a startling impact without really being or saying anything startling — or new. The character itself of being startling, spectacular, or upsetting has become conventionalized, part of safe good taste.”

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Clement Greenberg 17

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