“I am a plain practical man, not one of your theorists and splitters of hairs and choppers of logic.”

“Do you know what I am going to tell you, he said with his wry mouth, a pint of plain is your only man.”

“Sire, you are looking at a plain man, and I am looking at a great man. Each of us may benefit.”

“Practically all theorists agree that entrepreneurship involves, by definition, taking risks of some kind.”

“If you make a decision in your life, even one as eminently logical and self-improving as "Why'd you start washing your hair every day?" and you start getting questioned hourly about it, you're going to start second-guessing yourself.”

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who had practiced one kick 10,000 times.”

“The purpose of this book is to show how economic analysis can be used in formulating business policies. It is therefore a departure from the main stream of economic writings on the theory of the firm, much of which is too simple in its assumptions and too complicated in its logical development to be managerially useful. The big gap between the problems of logic that intrigue economic theorists and the problems of policy that plague practical management needs to be bridged in order to give executives access to the practical contributions that economic thinking can make to top-management policies.”

“Practice has a logic which is not that of the logician.”

“I am determined to practice deep listening. I am determined to practice loving speech.”

“Just one time…. When you know who I am. Let me be your man." ~ JZB”