“And, of course, people are interested only in themselves. If a story is not about the hearer he will not listen.”
Source: East of Eden
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John Steinbeck 366
American writer 1902–1968Related quotes
“I'm only interested in stories that are about the crushing of the human heart.”

On writers overestimating the difference that their writings make in “An interview with Viet Thanh Nguyen” https://www.asymptotejournal.com/interview/an-interview-with-viet-thanh-nguyen/ in Asymptote Magazine

Io parlo parlo ... ma chi m'ascolta ritiene solo le parole che aspetta. ... Chi comanda al racconto non è la voce: è l'orecchio.
Marco Polo to Kublai Khan, in Italo Calvino's Invisible Cities (1974), ch. 9
In fiction
“Talk to someone about themselves and they'll listen for hours.”
Source: How to Win Friends and Influence People