Steve Jobs: Quotes about thinking

Quoted by his biographer, Walter Isaacson http://www.zdnet.com/blog/btl/steve-jobs-in-the-end-he-didnt-like-the-off-switch/61586?tag=nl.e589
2010s
Context: Sometimes I believe in God, sometimes I don’t. I think it’s 50-50 maybe. But ever since I’ve had cancer, I’ve been thinking about it more. And I find myself believing a bit more. I kind of – maybe it’s ’cause I want to believe in an afterlife. That when you die, it doesn’t just all disappear. The wisdom you’ve accumulated. Somehow it lives on, but sometimes I think it’s just like an on-off switch. Click and you’re gone. And that’s why I don’t like putting on-off switches on Apple devices.

interview in Playboy magazine (February 1985 http://www.playboy.co.uk/article/16311/playboy-interview-steven-jobs) <!-- alternate link : http://gizmodo.com/5694765/29+year+old-steve-jobs-extols-californias-virtues-to-playboy-magazine -->
1980s
Context: Woz and I very much liked Bob Dylan's poetry, and we spent a lot of time thinking about a lot of that stuff. This was California. You could get LSD fresh made from Stanford. You could sleep on the beach at night with your girlfriend. California has a sense of experimentation and a sense of openness—openness to new possibilities.

Interview in WIRED magazine (February 1996)
1990s
Context: When you're young, you look at television and think, There's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want. That's a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It's the truth.

Interview in Macworld magazine (February 2004)
2000s

Apple Inc. "Think different" advertising company.
2000s

The Computerworld Smithsonian Awards Program Oral History Interview http://americanhistory.si.edu/comphist/sj1.html, Advice for Future Entrepreneurs (20 April 1995)
1990s
Context: I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don't blame them. Its really tough and it consumes your life. If you've got a family and you're in the early days of a company, I can't imagine how one could do it. I'm sure its been done but its rough. Its pretty much an eighteen hour day job, seven days a week for awhile. Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about otherwise you're not going to have the perseverance to stick it through. I think that's half the battle right there.

As quoted in "The Seed of Apple's Innovation" in BusinessWeek (12 October 2004)
2000-04
Context: The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.

As quoted in BusinessWeek (23 November 1998)
1990s

At the annual Apple shareholder meeting (22 April 1998)
1990s

As quoted in "Steve Jobs: The Rolling Stone Interview" in Rolling Stone (3 December 2003)
2000s

Computer World interview with Daniel Morrow (April 1995)
1990s

Triumph of the Nerds (1996)
1990s

Steve Jobs, Playboy interview http://reprints.longform.org/playboy-interview-steve-jobs, Feb 1985
1980s

On Bill Gates as quoted in "Creating Jobs" in The New York Times (12 January 1997) http://query.nytimes.com/gst/fullpage.html?res=9F04EED71139F931A25752C0A961958260&sec=technology&spon=&pagewanted=all
1990s

On why he chose to override engineers who thought the iMac wasn't feasible, as quoted in TIME magazine (24 October 2005)
2000s

On Pixar co-founders Alvy Ray Smith and Edwin Catmull, as quoted in TIME magazine (1 September 1986)
1980s

2000s, Address at Stanford University (2005)

On Apple's lawsuit against him, following his resignation to form NeXT, as quoted in Newsweek (30 September 1985)
1980s

1980s