“Without “big data”, you are blind and deaf and in the middle of a freeway.”
Geoffrey Moore, title of book chapter in: The Business Book, 2014. Dorling Kindersley Ltd, p. 316
Geoffrey Moore is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Wikipedia
“Without “big data”, you are blind and deaf and in the middle of a freeway.”
Geoffrey Moore, title of book chapter in: The Business Book, 2014. Dorling Kindersley Ltd, p. 316
Source: Crossing the Chasm, 1991, p. 54
Source: Crossing the Chasm, 1991, p. 67
“Marketing has long known how to exploit fads and how to develop trends.”
Source: Crossing the Chasm, 1991, p. 6
Paul Gillin, Geoffrey A. Moore (2009), The New Influencers: A Marketer's Guide to the New Social Media. p. vii
Source: Crossing the Chasm, 1991, p. 67
Source: Crossing the Chasm, 1991, p. 14
Source: Crossing the Chasm, 1991, p. 68
Source: Crossing the Chasm, 1991, p. 41-42