Geoffrey Moore Quotes

Geoffrey Moore is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Wikipedia  

✵ 31. July 1946
Geoffrey Moore photo

Works

Crossing the Chasm
Geoffrey Moore
Geoffrey Moore: 9   quotes 0   likes

Famous Geoffrey Moore Quotes

“Without “big data”, you are blind and deaf and in the middle of a freeway.”

Geoffrey Moore, title of book chapter in: The Business Book, 2014. Dorling Kindersley Ltd, p. 316

“Marketing has long known how to exploit fads and how to develop trends.”

Source: Crossing the Chasm, 1991, p. 6

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