“Entering the mainstream market is an act of burglary, of breaking and entering, of deception, often even of stealth. Mapping out a global assault plan, attacking on all fronts at once, may work for massively intimidating market leaders who already have troops in place throughout the world, but it is just plain silly for stripling challengers. Instead, we need to pick our spots carefully, attack fiercely, and then dig in and hold.”

— Geoffrey Moore, book Crossing the Chasm

Source: Crossing the Chasm, 1991, p. 54

Adopted from Wikiquote. Last update June 3, 2021. History

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Geoffrey Moore9

American business writer 1946

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