Chip Heath Quotes

Chip Heath Quotes

Chip Heath is an American bestselling author and speaker. He and his brother Dan Heath have co-authored three bestselling books, Made to Stick: Why Some Ideas Survive and Others Die , Switch: How to Change Things When Change Is Hard , and Decisive: How to Make Better Choices in Life and Work . He also helped James G. March write the business book A Primer on Decision Making: How Decisions Happen .

✵ 19. July 1963

Chip Heath: 2 quotes 0 likes

“The most basic way to get someone's attention is this: Break a pattern.”

Chip Heath

Source: Made to Stick: Why Some Ideas Survive and Others Die

Way

“Anger prepares us to fight and fear prepares us to flee.”

Chip Heath

Source: Made to Stick: Why Some Ideas Survive and Others Die

Fear , Fight , Anger