Chip Heath is an American bestselling author and speaker. He and his brother Dan Heath have co-authored three bestselling books, Made to Stick: Why Some Ideas Survive and Others Die , Switch: How to Change Things When Change Is Hard , and Decisive: How to Make Better Choices in Life and Work . He also helped James G. March write the business book A Primer on Decision Making: How Decisions Happen .
“The most basic way to get someone's attention is this: Break a pattern.”
Source: Made to Stick: Why Some Ideas Survive and Others Die
“Anger prepares us to fight and fear prepares us to flee.”
Source: Made to Stick: Why Some Ideas Survive and Others Die
