Alan Sugar: Fire

“But I've sat here four times, and there is a message coming from above…. not that I am a believer in the Lord or anything…. (Immediately before Jo Cameron's firing).”

“You didn't like it when you got a B in your French exam. You're not gonna like it now, because you've got the big F – you're fired! (firing Nicholas de Lacy-Brown in episode 1).”

“Your back's against the wall and you're almost done for – it's Dunkirk all over again! (The Apprentice (To Paul, the ex-army Lieutenant before he is fired.)).”

“I've got to continue the process with some candidates, some very strong candidates that are left. Let's get rid of the no-hopers. No chance. Don't waste my time. (to Ella Jade Bitton after firing Sarah Dales before the first ever triple firing in the series).”

“All I've heard from you so far is a lot of hot air, so in the interests of climate change you're fired…”

“But you were in the restaurant business before?? Marco-Pierre White or something…. The Titanic – well here's another bloody disaster you're in now! (To Syed before Alexa is fired after the infamous catering task when the Invicta team lose because they bought an excessive number of chickens to make pizzas).”

“My disposals get taken away in the back of a taxi! (referring to the task in week 6, which centred around waste disposal and where Edna eventually fired).”

“Now Matthew, you are an awkward character - I'm sorry to say that to you but you are an awkward character. It seems you can't help yourself… you need confrontation! That worries me, that worries me a lot! (To Matthew Palmer, shortly before his firing).”

“Robert, I don't like people who bottle out. So Robert - You're fired. (to Robert Goodwin when he was fired before the final boardroom in the second task)”

“When it comes to bullshit, they [advertising agencies] have forgotten what you haven't already learnt about all this crap! (To Rachel - shortly before her firing, when her supposed expertise in advertising results in the failure of the advertising task).”