“I tell you what, if any of you survive here, I promise you this: As sure as I have a hole in my bloody arse, when it gets down to the two of you, all these people who are saying nice things about you at the moment, will not! So start thinking about yourself!”Alan Sugar The Apprentice, Series 2
“Most of the people I do business with are mature businessmen like me, and they are not going to take kindly to being spoken to like a wash woman in the street!! (to Saira Khan during a boardroom showdown).”Alan Sugar The Apprentice, Series 1
“Robert, I don't like people who bottle out. So Robert - You're fired. (to Robert Goodwin when he was fired before the final boardroom in the second task)”Alan Sugar The Apprentice, Series 10