“When it comes to bullshit, they [advertising agencies] have forgotten what you haven't already learnt about all this crap! (To Rachel - shortly before her firing, when her supposed expertise in advertising results in the failure of the advertising task).”

The Apprentice, Series 1

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Alan Sugar23

British business magnate, media personality, and political … 1947

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“One young lady asserted that she had never looked at any of the cards in the cars in which she had been riding for years. When questioned further, it appeared that she knew by heart almost every advertisement appearing on the line (Chicago and Evanston line), and that the goods advertised had won her highest esteem. She was not aware of the fact that she had been studying the advertisements, and flatly resented the suggestion that she had been influenced by them. Some of the goods advertised were known to her only by these advertisements, yet she supposed that they had nothing to do with her esteem of the goods. She supposed that she had always known them, that they were used in her home, or that they had been recommended to her. She did not remember when she had first heard of them.”

Walter Dill Scott (1869–1955) President of Northwestern university and psychologist

Source: The Psychology of Advertising in Theory and Practice, 1908, p. 370-371

“All advertising advertises advertising – no ad has its meaning alone.”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

Source: 1990s and beyond, The Book of Probes : Marshall McLuhan (2011), p. 145

“Insomnia is an all-night travel agency with posters advertising faraway places.”

Charles Simic (1938) American poet

Source: Dime-Store Alchemy

“School is the advertising agency which makes you believe that you need the society as it is.”

Ivan Illich (1926–2002) austrian philosopher and theologist

“Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.”

Raymond Chandler (1888–1959) Novelist, screenwriter

“advertising […] makes you spend money you haven't got for things you don't want.”

Will Rogers (1879–1935) American humorist and entertainer

As the Connecticut Yankee Hank Morgan / Sir Boss in the 1931 film A Connecticut Yankee (after Mark Twain). Cf. Ivan G. Shreve Jr: Thrilling days of yesteryear blogspot.de/2009/09 http://thrillingdaysofyesteryear.blogspot.de/2009/09/grey-market-cinema-connecticut-yankee.html. Also quoted in Printers' Ink magazine, volume 156, issue 1 (1931), p. 3 books.google https://books.google.com/books?id=-oULAQAAIAAJ&q=arthur's and Advertising Outdoors Vol. 2, No. 8 (August 1931), p. 19 https://books.google.com/books?id=rZcXAQAAMAAJ&q=definitions, https://books.google.com/books?id=rZcXAQAAMAAJ&q=spend+money = http://www.forgottenbooks.com/readbook_text/Advertising_Outdoors_1000005193/373 <br class="br">As quoted in ...

“Finally when the movie started, I thought the bullshit ads were over, but no. First thing they showed was a "coke break" sponsored and produced by coke. […] I paid $7 for a movie, NOT FOR BULLSHIT ADVERTISEMENTS.”

Maddox (1978) American internet writer

I paid $7.00 for a movie... http://www.thebestpageintheuniverse.net/c.cgi?u=moviebs <br class="br">The Best Page in the Universe

“Why should we accept that the "talent" of someone who writes jingles for an advertising agency advertising dog food and gets $100,000 a year is superior to the talent of an auto mechanic who makes $40,000 a year?”

Howard Zinn (1922–2010) author and historian

ZNet commentary (35 November 1999) http://www.zmag.org/sustainers/content/1999-11/25zinn.htm <br class="br">Context: Why should we accept that the "talent" of someone who writes jingles for an advertising agency advertising dog food and gets $100,000 a year is superior to the talent of an auto mechanic who makes $40,000 a year? Who is to say that Bill Gates works harder than the dishwasher in the restaurant he frequents, or that the CEO of a hospital who makes $400,000 a year works harder than the nurse or the orderly in that hospital who makes $30,000 a year? The president of Boston University makes $300,000 a year. Does he work harder than the man who cleans the offices of the university? Talent and hard work are qualitative factors which cannot be measured quantitatively.

“Give advertising time. That is the thing that it needs most. The advertising agency is the most precious infant among the professions. Is it fair to expect perfection in a profession that counts only a single generation to its credit? We are learning. I see no reason why advertising agencies, too, should not outlive their founders and the successors of their founders, growing wiser with each generation and gathering a priceless possession of recorded experience.”

Bruce Fairchild Barton (1886–1967) American author, politician and advertising executive

BBDO Newsletter (1966)

“It pays to advertise! - her best-known slogan for S. H. Benson's, then one of Britain's most prominent advertising firms (Mitzi Brunsdale, Dorothy L. Sayers. New York: Berg, 1990, p. 194)”

Dorothy L. Sayers (1893–1957) English crime writer, playwright, essayist and Christian writer

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“When it comes to bullshit, they [advertising agencies] have forgotten what you haven't already learnt about all this crap! (To Rachel - shortly before her firing, when her supposed expertise in advertising results in the failure of the advertising task).”

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Alan Sugar23

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