Marshall McLuhan book Understanding Media: The Extensions of Man
1960s, Understanding Media (1964)
Source: Understanding Media: The Extensions of Man
Quotes from bookUnderstanding Media: The Extensions of Man
Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. The book is considered a pioneering study in media theory.
“Art is whatever you can get away with.”
Marshall McLuhan book Understanding Media: The Extensions of Man
1960s, The Medium is the Message (1967)
Source: Understanding Media: The Extensions of Man
Marshall McLuhan book Understanding Media: The Extensions of Man
Understanding Media (1964)
Context: Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the immediate aspect of radio. A private experience. The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber. (p. 261)
