Quotes from book
The Long Tail

The Long Tail: Why the Future of Business Is Selling Less of More is a book by Chris Anderson, Editor in chief of Wired magazine. The book was initially published on July 11, 2006, by Hyperion. The book, Anderson's first, is an expansion of his 2004 article The Long Tail in the magazine. The book was listed in The New York Times Nonfiction Best Sellers list. It was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award on 18 September 2006.

“Order it wrong and choice is oppressive; order it right and it’s liberating.”
Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 10, p. 174

“In a world of infinite choice, context—not content—is king. (Chris Anderson quoting Rob Reid)”
Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 7, p. 109

“Never underestimate the power of a million amateurs with keys to the factory.”
Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 5, p. 58

“The world of shelf space is a zero-sum game: One product displaces another.”
Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 2, p. 40

“The ultimate cost reduction is eliminating atoms entirely and dealing only in bits.”
Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 6, p. 96

“We are entering an era of unprecedented choice. And that’s a good thing.”
Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 10, p. 168

“A Long Tail is just culture unfiltered by economic scarcity.”
Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 4, p. 53

“The Web is the ultimate marketplace of ideas, governed by the laws of big numbers.”
Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 5, p. 70