Quotes from book
The Long Tail

The Long Tail

The Long Tail: Why the Future of Business Is Selling Less of More is a book by Chris Anderson, Editor in chief of Wired magazine. The book was initially published on July 11, 2006, by Hyperion. The book, Anderson's first, is an expansion of his 2004 article The Long Tail in the magazine. The book was listed in The New York Times Nonfiction Best Sellers list. It was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award on 18 September 2006.


Chris Anderson photo

“This is the end of spoon-fed orthodoxy and infallible institutions, and the rise of messy mosaics of information that require—and reward—investigation.”

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 11, p. 190

Chris Anderson photo

“Broadly, the Long Tail is about abundance. Abundant shelf space, abundant distribution, abundant choice.”

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 8, p. 143

Chris Anderson photo

“Remember, in the tyranny of physical space, an audience too thinly spread is the same as no audience at all.”

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 9, p. 163

Chris Anderson photo

“Order it wrong and choice is oppressive; order it right and it’s liberating.”

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 10, p. 174

Chris Anderson photo

“We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests.”

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 2, p. 40

Chris Anderson photo

“In a world of infinite choice, context—not content—is king. (Chris Anderson quoting Rob Reid)”

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 7, p. 109

Chris Anderson photo

“Never underestimate the power of a million amateurs with keys to the factory.”

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 5, p. 58

Chris Anderson photo

“Blockbusters are the exception, not the rule, and yet we see an entire industry through their rarefied air.”

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 9, p. 167

Chris Anderson photo
Chris Anderson photo
Chris Anderson photo
Chris Anderson photo

“For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.”

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 7, p. 99

Chris Anderson photo
Chris Anderson photo

“The world of shelf space is a zero-sum game: One product displaces another.”

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 2, p. 40

Chris Anderson photo

“The ultimate cost reduction is eliminating atoms entirely and dealing only in bits.”

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 6, p. 96

Chris Anderson photo

“Talent is not universal but it is widely spread: Give enough people the capacity to create, and inevitably gems will emerge.”

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 4, p. 54

Chris Anderson photo

“We are entering an era of unprecedented choice. And that’s a good thing.”

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 10, p. 168

Chris Anderson photo

“A Long Tail is just culture unfiltered by economic scarcity.”

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 4, p. 53

Chris Anderson photo

“The Web is the ultimate marketplace of ideas, governed by the laws of big numbers.”

Source: The Long Tail: Why the Future of Business Is Selling Less of More (2006), Ch. 5, p. 70

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