Quotes from book
Lost in the Cosmos

Name: Lost in the Cosmos
Author: Walker Percy

Walker Percy's mordantly funny and wholly original contribution to the self-help book craze deals with the Western mind's tendency toward heavy abstraction. This favorite of Percy fans continues to charm and beguile readers of all tastes and backgrounds. Lost in the Cosmos invites us to think about how we communicate with our world.

“There is no fashion so absurd, even grotesque, that it cannot be adopted, given two things: the authority of the fashion-setter (Dior, Jackie Onassis) and the vacuity or noughtness of the consumer.”

Walker Percy book Lost in the Cosmos

Chapter 2, section 2: The Self as Nought (II) http://books.google.com/books?id=tWZQPAoh3ZQC&q=%22There+is+no+fashion+so+absurd+even+grotesque+that+it+cannot+be+adopted+given+two+things+the+authority+of+the+fashion+setter+Dior+Jackie+Onassis+and+the+vacuity+or+noughtness+of+the+consumer%22&pg=PA23#v=onepage. Lost in the Cosmos: The Last Self-Help Book (1983)