Quotes from book

Building a Better Business

“Business is the "art" of making money by selling things or services people want for more than their cost.”

“Connect with all the passions people have -for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.”

“When you have been close to death it makes you think about life.”

“Give people a convincing reason and they will lay down their very lives.”

“You cannot have strong leadership without passion.”

“All the most powerful speeches ever made point to a better future.”

“People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.”

“Life's too short to sell things you don't believe in.”

“Business strategy is the battleplan for a better future.”

“Mission is at the heart of what you do as a team. Goals are merely steps to its achievement.”

“The future of marketing belongs to honest information, accurate data and clear claims based on truth.”

“You can have the greatest strategy in the world, but what is the point if no one cares?”