Quotes from book
Backlash: The Undeclared War Against American Women

Name: Backlash: The Undeclared War Against American Women
Author: Susan Faludi

Backlash: The Undeclared War Against American Women is a 1991 book by Susan Faludi, in which the author presents evidence demonstrating the existence of a media-driven "backlash" against the feminist advances of the 1970s.Faludi argues that the backlash uses a strategy of "blaming the victim", by suggesting that the women's liberation movement itself is the cause of many of the problems alleged to be plaguing women in the late 1980s. She also argues that many of these problems are illusory, constructed by the media without reliable evidence.

“To blame feminism for women's “lesser life” is to miss entirely the point of feminism, which is to win women a wider range of experience. Feminism remains a pretty simple concept, despite repeated — and enormously effective efforts to dress it up in greasepaint and turn its proponents into gargoyles. As Rebecca West wrote sardonically in 1913, “I myself have never been able to find out precisely what feminism is: l only know that people call me a feminist whenever I express sentiments that differentiate me from a doormat."”

Susan Faludi book Backlash: The Undeclared War Against American Women

Backlash (1992)

“The meaning of the word “feminist” has not really changed since it first appeared in a book review in the Athenaeum of April 27, 1895, describing a woman who “has in her the capacity of fighting her way back to independence.” It is the basic proposition that, as Nora put it in Ibsen's A Doll's House a century ago, “Before everything else I'm a human being.” It is the simply worded sign hoisted by a little girl in the 1970 Women's Strike for Equality: I AM NOT A BARBIE DOLL. Feminism asks the world to recognize at long last that women aren't decorative ornaments, worthy vessels, members of a “special-interest group”. They are half (in fact, now more than half) of the national population, and just as deserving of rights and opportunities, just as capable of participating in the world's events, as the other half. Feminism's agenda is basic It asks that women not be forced to “choose” between public justice and private happiness. It asks that women be free to define themselves — instead of having their identity defined for them, time and again, by their culture and their men.”

Susan Faludi book Backlash: The Undeclared War Against American Women

Backlash (1992)

“Although the backlash is not a movement, that doesn't make it any less destructive. In fact, the lack of orchestration, the absence of a single string-puller, only makes it harder to see — and perhaps more effective. A backlash against women's rights succeeds to the degree that it appears not to be political, that it appears not to be a struggle at all. It is most powerful when it goes private, when it lodges in a woman's mind and turns her vision inward, until she imagines the pressure is all in her head, until she begins to enforce the backlash, too — on herself.”

Susan Faludi book Backlash: The Undeclared War Against American Women

Page 16.
Backlash (1992)

“The backlash is not a conspiracy, with a council dispatching agents from some central control room, nor are the people who serve its ends often aware of their role; some even consider themselves feminists. For the most part, its workings are encoded and internalized, diffuse and chameleonic. Not all of the manifestations of the backlash are of equal weight or significance, either; some are mere ephemera, generated by a culture machine that is always scrounging for a “fresh” angle. Taken as a whole, however, these codes and cajolings, these whispers and threats and myths, move overwhelmingly in one direction: they try to push women back into their “acceptable” roles — whether as Daddy's girl or fluttery romantic, active nester or passive love object.”

Susan Faludi book Backlash: The Undeclared War Against American Women

Page 16.
Backlash (1992)