Quotes about hype
A collection of quotes on the topic of hype, thing, time, timing.
Quotes about hype

Reading Rockets interview http://www.readingrockets.org/books/interviews/stine/transcript
Tolly-ho! on The Telegraph, Calcutta http://www.telegraphindia.com/1081128/jsp/entertainment/story_10173848.jsp(2008)

"Trail Blazers' Damian Lillard ‘feels much better' after going on vegan diet" https://www.youtube.com/watch?v=aLZ-qndfGWA, video interview with OregonLive Sports (September 25, 2017).

The Alex Jones Show https://nypost.com/2018/05/23/alex-jones-sued-by-more-families-over-sandy-hook-hoax-claims/, 28 December 2014.
2014

TV recordings of stage shows, Svengali (2012), Svengali tour brochure

Digital Gold or Ponzi Scheme? http://youtube.com/watch?v=mkSw04Guw0E on CNN (6 January 2018, 1045 EST)
Review http://www.reelviews.net/php_review_template.php?identifier=1014 of The Da Vinci Code (2006).
Two-and-a-half star reviews

“I'm not a gay man, but I will say this: I get it now. I know what all the hype is about.”
after filming multiple takes of an on-screen kiss with actor Will Smith in the film Hitch
The Stars of Hitch: Kevin James http://www.oprah.com/tows/slide/200502/20050207/slide_20050207_105.jhtml,
Neil Bogart, quoted in Loose Talk: The Book of Quotes from the Pages of Rolling Stone Magazine, 1990.
Times of London (11 May 1992)
Review http://www.reelviews.net/php_review_template.php?identifier=758 of Batman (1989).
Two-and-a-half star reviews

“Ego & Hype have no place in business.”
Elle Magazine Canada (2008)

"Meet The Parents" - Blueprint 2 The Gift and The Curse (2002)
Kingdom Come (2006)

"Cloud computing is a trap, warns GNU founder Richard Stallman", in The Guardian (29 September 2008) http://www.theguardian.com/technology/2008/sep/29/cloud.computing.richard.stallman
2000s

“Okay, that's definitely enough hype.”
In the perl man page.
Documentation

On understanding the theatrical film business in Hollywood
Interview Magazines interview (September 1990)
On the success rate and perception of Cuban baseball defectors in MLB, from the Miami Herald article "Yoenis Cespedes may be the great unknown for Miami Marlins" http://web.archive.org/web/20120218180037/http://www.miamiherald.com/2012/02/12/v-fullstory/2636817/yoenis-cespedes-may-be-the-great.html by Clark Spencer (12 February 2012)

“I hope that whoever stole it, stole it because they loved it, and not because of all the hype.”
Lomax, Cathy. Lost Kitten http://cathylomax.blogspot.com/2004/07/lost-kitten-its-been-very-eventful.html, Retrieved 29 January 2009.
On the painting Kitten (2004) which was stolen from Vine's solo exhibition Prozac and Private Views at Transition Gallery, London in July 2004.

About meeting Kate Bush.
Context: Of course [Kate Bush] is still relevant. I wasn't actually in the country when her music first came out, so I only discovered it three or four years ago. What's amazing is that something like "Wuthering Heights" still sounds so different. I actually saw her about nine months ago, we were just passing at an industry event and I went up to her and said I was a big fan and asked her about the new record. She was really excited about it but quite nervous because she felt that everyone was hyping it up a bit and she just wanted to bring out an album. You know, she's a musician.

“The truth of war is not always easy. The truth is always more heroic than the hype.”
Her final statement has also been quoted in news reports as "The truth of war is not always easy to hear but it is always more heroic than the hype".
Congressional testimony (2007)
Context: My hero is every American who says "My country needs me" and answers that call to fight. I had the good fortune and opportunity to come home and to tell the truth; many soldiers, like Pat Tillman... did not have that opportunity. The truth of war is not always easy. The truth is always more heroic than the hype.