“Unfortunately, growing up with a zero-sum perspective is like a horse wearing blinders – it limits the field of view for opportunity.”

“We're like pretty horses, and just as on horses, they mean to put blinders on us so we can't look left or right but only straight ahead where they would lead.”

“Honor is a zero sum game.”

“You try to do the best with what you've got and ignore everything else. That's why horses get blinders in horse racing: You look at the horse next to you, and you lose a step.”

“Refusing to grow up is like refusing to accept your limitations. That's why I don't think we'll ever grow up. (Melody Maker magazine 1992)”

“As long as man feels that he is the most important thing in the world, he cannot really appreciate the world around him. He is like a horse with blinders; all he sees is himself, apart from everything else.”

“The G-Zero isn't aspirational, it's analytic. Unfortunately, it's also where we are.”

“The world of shelf space is a zero-sum game: One product displaces another.”

“In a zero-sum game, the problem is entirely one of distribution, not at all one of production.”

“With a zero sum game, it almost always ends up being a question of which came first, the chicken or the egg. Both people involved will perceive the other to have started it.”