“The acts of living beings are, as a rule, neither all altruism nor all egoism. They consist generally of blends of the two elements, with a preponderance of egoism. It is frequently impossible, too, to estimate just the amount of each element in a given act. An act which may seem altruistic may be in reality only sly and far-sighted egoism.”

Source: Better-World Philosophy: A Sociological Synthesis (1899), Egoism and Altruism, p. 96

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1862–1916

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“Act toward others as you would act toward a part of your own self is, it seems to me, the plainest and truest and the most comprehensive and useful rule of conduct ever formulated on this earth. It is the expression of balanced egoism and altruism. It is the soul of sympathy and oneness. It may be called the Law of the Larger Self.”

J. Howard Moore (1862–1916)

It is the extension of the regard which we have for ourselves to those below, above, and around us. It is simply the law of the individual organism widened to apply to the Sentient Organism. It is the message which is destined in time to come to redeem this world from the primal curse of selfishness. It is the dream which has been dreamed by the great teachers of the past independently of each other, merely by observing the actions of men and thinking what rule if followed would cure the wrongs and sufferings of this world.
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“I am not primarily an advocate of capitalism, but of egoism; and I am not primarily an advocate of egoism, but of reason. If one recognizes the supremacy of reason and applies it consistently, all the rest follows.”

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“The purely selfish happiness of certain Epicureans is a chimera, an abstraction, an impossibility; the true human pleasures are all more or less social. Pure egoism, rather than being an affirmation of the self, is a mutilation of the self.”

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